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05 · GEO

Promotion in AI assistants’ answers

When a customer asks an AI assistant whom to choose, it names a few companies. We help Alice (Yandex), ChatGPT, GigaChat and AI answers in search know about your company, name it and link to your website. We start with an audit: what AI assistants already answer about your niche and about you.

Price

after a free audit

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Scope of work

What the work includes

We help Alice, ChatGPT, GigaChat and other AI assistants know about your company and name it when customers ask for advice.

Schematic example, not a client result

What’s included

  • Audit: what AI assistants answer about your niche and about you
  • The questions customers ask AI assistants
  • Pages with direct answers and facts about the company
  • Schema.org structured data
  • Open access for search and AI crawlers
  • Yandex Business and 2GIS listings
  • Mentions in directories and on industry platforms
  • Monthly report: where you are named and where not

Who it’s for

Companies whose customers choose a provider with the help of AI assistants: they ask Alice or ChatGPT whom to pick and what to look for. Especially services, B2B and expert niches, where the choice starts with questions.

How we work

We start with an audit: we collect the questions your customers ask AI assistants and check who is named in the answers and which sources they link to. Then we prepare the site: pages with direct answers and facts about the company, common questions, structured data, open access for search and AI crawlers. In parallel we work with outside sources — Yandex Business and 2GIS listings, directories and industry platforms. Once a month we ask the AI assistants the same questions and show where the company is named and where it is not yet.

What can be measured

Nobody can guarantee that an AI assistant will name you: answers change from query to query and with every new model version. So we track a fixed list of questions and show in which answers the company is named and which pages are linked. In Metrica we mark visits from AI assistants when they can be told apart from other sources.

Together with other services

AI assistants often rely on sites that are easy to find in search, so GEO works best together with SEO. If the site is slow or its text is not visible without scripts, we start by improving the site.

Technologies

  • Alice
  • ChatGPT
  • GigaChat
  • DeepSeek
  • Yandex Webmaster
  • Schema.org

Price

after a free audit

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Terms

Good to know in advance

  • Nobody can guarantee that you will appear in AI assistants’ answers: the models generate them, and they change from query to query.

  • We do not promise timelines in advance: after the audit we agree on a list of questions, a work plan and checkpoints.

  • GEO builds on SEO: if the site is hard to find in search or its text cannot be read without scripts, we start there.

  • We do not buy reviews or mentions and do not write them on behalf of customers: we work with real sources.

  • We quote the price after a free audit: it depends on the niche, the site and the number of questions.

  • Once a month you get a report: in which answers you are named, which pages are linked and what we do next.

FAQ

Questions about the service

What is GEO and how is it different from SEO?

SEO is about where your site ranks in search results. GEO is about making AI assistants such as Alice, ChatGPT and GigaChat know about your company and name it in their answers. The work overlaps: AI assistants often take facts from sites that are easy to find in search, so GEO is best done together with SEO.

Which AI assistants do you cover?

Alice and AI answers in Yandex search, ChatGPT, GigaChat and DeepSeek; for foreign markets, Google AI Overviews too. We agree on the list after the audit: we look at which services your customers use.

How do I know the work is paying off?

We keep a fixed list of questions your customers ask and put them to the AI assistants once a month. The report shows in which answers the company is named and which pages are linked. In Metrica we mark visits from AI assistants when they can be told apart from other sources.

What do you change on the site?

We add pages with direct answers to customers’ questions and facts about the company: services, prices, terms, guarantees. We set up structured data and check that search and AI crawlers can read the site. We agree on all changes with you.

Other services

What else we do

Next step

Shall we discuss your task?

Tell us about your task — we’ll get back to you during business hours and hold a free consultation.

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