What the work includes
We set up and run Yandex Direct ads on search and the Yandex Advertising Network: keywords, negative keywords, ads and tracking of confirmed enquiries.
Schematic example, not a client result
What’s included
- Audit of current campaigns
- Keywords and negative keywords
- Campaign structure: search, YAN, retargeting
- Ad copy and extensions
- Yandex Metrica goals and UTM tags
- Bid and strategy management
- Ad A/B tests
- Weekly reports: spend, leads, cost per lead
Who it’s for
Companies that need leads in the coming weeks: a new product line, seasonal demand, promotions. And those who already run ads but find leads too expensive or hard to count.
How we work
If your ads are already running, we start with a campaign audit: where the budget goes and which queries bring no leads. Then we collect keywords and negative keywords, build the campaign structure for search and YAN, write ads with extensions and set up tracking for confirmed enquiries: Metrica goals, UTM tags and a link between enquiries and their campaigns. After launch we run the campaigns: clean up queries, manage bids and strategies, test ads. Once a week you get a report: spend, leads, cost per lead and what we change next.
Budget and terms
You pay the ad budget directly to Yandex Direct, separately from our fee. Results depend on the niche, the website and the budget, so we do not promise a specific cost per lead in advance. We quote our fee after a free audit, once the scope of the campaigns is clear.
Together with other services
Ads bring people to your website, but they leave a request on the website itself: if the landing page is slow or unclear, we will start there. Leads from ads can go straight to your CRM through an AI assistant. Unlike AI agents for marketing, here a specialist sets up and runs the campaigns; agents can take over data collection and draft reports.
Technologies
- Yandex Direct
- Yandex Metrica
- Yandex Wordstat
- UTM tags
Price
after a free audit