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07 · Targeting

Targeted advertising on VKontakte and Telegram

We set up and run targeted advertising in VK Ads and Telegram: we find the audience, prepare ads in several versions and count the leads. We label ads as required by law, and the ad budget is paid separately from our fee.

Price

after a free audit

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Scope of work

What the work includes

We set up and run ads on VKontakte, Odnoklassniki and Telegram: we find the audience, prepare the ads and count the leads.

Schematic example, not a client result

What’s included

  • Audience and competitor analysis
  • Segments: interests, location, behavior
  • Retargeting of website visitors
  • Ad copy and images
  • VK lead forms and receiving requests
  • Ad A/B tests
  • Ad labelling as required by law (erid)
  • Weekly reports: spend, leads, cost per lead

Who it’s for

Companies whose customer is not searching for the service right now but will notice it in the feed: goods and services for private customers, events, courses, new products. And those who need to win back website visitors who left without a request.

How we work

We start with the audience: who your customer is, where they spend time and what competitors show them. Then we build segments by interests, location and behavior, set up the VK pixel and retargeting of website visitors, and prepare ad copy and images in several versions. After launch we compare the versions, switch off the weak ones and redistribute the budget. Once a week you get a report: spend, leads, cost per lead and what we change next.

Budget and terms

You pay the ad budget to the platform, directly or through its official partner, separately from our fee. We label ads as required by law: every ad has an erid token, and the data is passed to the ad registry operator (ORD). Telegram Ads is bought through the platform’s official partners and requires a minimum budget — at the consultation we will tell you whether this platform suits you. We do not promise the number of leads or their cost in advance.

Targeting or PPC

PPC ads are seen by people who are already searching for the service in Yandex. Targeted ads are seen by people who look like your customers but are not searching yet. They are often run together: targeting introduces the company, while PPC and retargeting collect the leads.

Technologies

  • VK Ads
  • Telegram Ads
  • VK pixel
  • Yandex Metrica
  • UTM tags

Price

after a free audit

Discuss your task
Terms

Good to know in advance

  • You pay the ad budget to the platform, directly or through its official partner, separately from our fee.

  • We do not guarantee the number of leads or their cost in advance: results depend on the niche, the offer and the budget.

  • We label ads as required by law: an erid token in every ad, the data goes to the ad registry operator (ORD).

  • Telegram Ads is bought through the platform’s official partners and requires a minimum budget — at the consultation we will tell you whether it suits you.

  • We quote our fee after a free audit, once the platforms and the scope of the campaigns are clear.

  • Once a week you get a report: spend, leads, cost per lead and what we change next.

FAQ

Questions about the service

How is targeted advertising different from PPC?

PPC ads are seen by people who are already searching for the service in Yandex. Targeted ads are seen by people who look like your customers but are not searching yet. They are often run together: targeting introduces the company, while PPC and retargeting collect the leads.

Where do you run ads?

In VK Ads — that is VKontakte, Odnoklassniki and other VK platforms — and in Telegram. We choose the platforms after analyzing your audience.

What does it cost?

There are two parts. You pay the ad budget to the platform, directly or through its official partner. Our work — setting up and running the campaigns — is paid separately. We quote it after a free audit.

Who writes the copy and makes the images for the ads?

We do: we prepare copy and images in several versions and, after launch, keep the ones that bring leads. If you have a brand style or photos, we use them.

Other services

What else we do

Next step

Shall we discuss your task?

Tell us about your task — we’ll get back to you during business hours and hold a free consultation.

Discuss your task All services